Founded by Harsh Mittal, Jaivir Nagi & Shashank Dudeja, Crackle is building infrastructure technology to automate and optimise programmatic advertising for digital publishers solving for latency, increase demand diversity, personalised inventory pricing. Crackle is targeting the Indirect Advertising space with a market opportunity of INR 4,00,000 cr – 4,80,000 cr. We invested along with Alluvium Capital, AdvantEdge Capital, Playsimple, LudoKing, Adpushup, Appbroda, Affinity, Media.net, Mediology.